Ten years ago, Swiss ski resorts had a total of around 28 million skier days (ie the number of days tickets were bought for), last winter this figure had dropped by 20%. Fewer ticket sales means fewer francs - 10 years ago receipts totalled chf 806,000,000, last year that figure was down 12%, but in real terms that's a drop of 16% in revenue. Those declining numbers have lead to 12 resorts closing during this time.
World wide there are estimated to be 115 million skiers, and each year 80% of skier days took place in just 400 (20%) of possible resorts. So what's business like in a resorts such as here?
This years' annual report by the Grimentz-Zinal lift company (www.rma.ch) showed the following. In total the lift company took over chf 15,000,000 from the sale of lift tickets, food & drink in the restaurants it runs, and ski locker rental. It also sold 2% more lift tickets than the previous year. Great news, and we hope it's not just down to the novelty of the new lift, and the fact that Zinal-Grimentz was one of the few places last Christmas to have good snow - only time will tell.
|Over chf 15, 000, 000 in revenue|
|and what most of it got spent on|